What's In A Name?

When I wrote my first book, MIND PLAY, I started more trouble than expected. I used the first names of family and friends for each of my characters. That wasn’t the bad part. That wasn’t where the problem started.

The problem, you see, came when I informed people of what I’d done.

Unless you are James Patterson (who has ten million books released every year – that he does not write), you cannot write books fast enough to use the names of all your family and friends. Look at my name. Tomasso. Know what that is? Know what that means? Italian. Ever see a small Italian family? I’ve got more aunts and uncles and cousins than Stephen King has fans. See what I’m saying, eh-oh, oh-eh.

Anyway. I try to do my best. I try to incorporate the first names of as many people as I can. The thing is, sometimes, those just aren’t the names I want for my characters. Believe it or not, I put thought into the characters. And they become real to me. I look up the meanings of names. I picture what they look like in my mind. And if they don’t look they’d be named “Jane Doe” because my Aunt Jane Doe is on my butt about using her name, then I can’t in good conscience name that character “Jane Doe.” It won’t work for me. It would shatter the person/character I’d created.

My Uncle Bill used to come to every book signing I had in Rochester. And at each new book signing he’d ask me when I was going to use his name. Finally, I’d sold the manuscript of a novel where I’d used his name, his full first Italian name – Abello (“Bill”). His character was a Mafia Don in the story.

When Uncle Bill got up to the front of the line, he handed me a copy of my book to sign for him. And, of course, he asked, “So, when are you going to use my name in a book?”

So I told him about being a Mafia Don.

You saw it in his face. He was excited. He asked me, “What’s the name of the book?”

I said, “Pigeon Drop.”

He grimaced. “What’s that? That’s crap.”

To this day, I am not sure if he was seriously mad, or just being funny. We Tomassos’ have an odd, peculiar, sense of humor.

My first book was released in 2000. My ninth, Sounds of Silence, will be released later this year – and you know what? I still have not used all the names of family and friends as characters in the stories written.
At work tonight, 2013 – it’s no different. Only, my friends are more aggressive about what they want. Crystal wants me to use her name. Not her last name. Her first name, and … get this – to make the entire novel about her. (You may not realize it – but it was Crystal’s inspiration that inspired my last blog, First Dates & Red Robin Yummm … ).

My point?

There isn’t one. (Is there ever with me?) Except, maybe … be patient. If I can use your name, I will. Promise.

More times than not, I am using your personality. You just may not be smart enough to recognize it’s you you are reading about.

Bada-bing!

Take care,

Phillip Tomasso

PS … Check out my new website:

http://www.philliptomasso.com/
(Still under construction)

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Think Outside the Box: Death to the Introvert

Writing is solitary. You do it alone. You generate characters, worlds, and stories from your imagination. It’s creative. You are considered an artist. It’s a pretty good feeling. I love it, the writing process. I treat it like brushing my teeth. Stick to a routine. You get yourself into a habit of writing, and it becomes second nature. Mornings work well for me. Make my coffee. Turn on my laptop. Pop buds in my ears. Put on Pandora. And begin.

However, writing is only one hat an author can wear. It’s not like decades ago. Writers wrote. Publishers not only published, they handled marketing, advertising and public relations. Budgets existed. Those days are gone. Wouldn’t make sense to hold your breath. I believe now that most publishers pushed marketing, advertising and public relations off their plate and onto the laps of writers, there is little chance they will ever take on that responsibility again. But that’s just me. You want to cross your fingers, cross ‘em. Holding your breath, that just seems risky.

I’ve always said, “Writer’s write because they love to tell stories, while getting published is icing on the cake.” Now that a book has been published (which is no easy feat), the hard part begins. Generating sales. Sales are important for one main reason. And that reason has nothing to do with making millions of dollars. In fact, if you write because you think you are going to make millions – you might as well go back to holding your breath.

I’ve done hundreds of book signings. For the release of each novel, I tend to schedule anywhere from ten to fifty signings a year. At each signing, I may sell anywhere from zero to forty copies. Many days I sat at a table and stared at my pen, or directed customers to the calendar aisle and restrooms. It’s a tough, but necessary gig. Below I am going to elaborate on six (6) ways to market and advertise your novel in a non-obnoxious way:

Book Signings. Book signings with chain AND independent book stores in your area and surrounding counties. Generally, give yourself an 80-90 mile radius. Gas is expensive, but the exposure is convenient. Once the signing is booked, create several 8x11 flyers advertising the book/date/time of the event, and send them directly to the bookstore to be hung for a month prior to your event.

Print/Web Notifies. Once you have several book signing events booked, generate a press release that contains the book’s info, a synopsis, and your contact information. Send it to big and small newspapers in the areas of the stores you will be visiting. See if you can obtain an actual contact, and “force” an interview, or blurb to be included in an edition near or on the day of your event. Be sure to also check those newspaper websites, many have a Calendar of Events page. And many will let you list your event, free. (Key word there, free).

Radio. Same as Number 2 – but contact ANY and all radio stations. Do not shy away from college stations. They are often very receptive to author interviews.

Sample Chapters. Take your 1^st two chapters, the book’s back cover synopsis, order information and your bio/website and make a two to three page booklet (folded over 8x11—with a saddle stitch – or two staples at the center). Then what do you do with these booklets? No. That is so not the question. The question is, what DON’T you do with these booklets! Leave them at doctor/dentist office waiting rooms, airplane seat pockets, thumb tacked on cork boards – I don’t know, be creative. I’m just giving you tips. Not doing your marketing/advertising for you :-)

Target Audience. My most recent novel is a vampire story. In my area there is a giant walk-thru haunted mansion. Runs from September to the end of October. I am working to coordinate a book signing, or several signings at his location in an empty warehouse. My target audience is the crazy people willing to pay money to get the heck scared out of them. I also have a novel coming out about a Little League Baseball player. Come the spring, I will be trying to schedule events at the Double A ball park, and have copies of the book sold at Little League concession stands.

Social Media/Twitter/Blogging. I am going to guess I don’t need to explain too much here. However, if using Facebook, be sure to set up a separate author page from your main, personal account. Invite people to “Like” that author page. This ensures you don’t annoy family and friends with endless posts begging people to buy your book. (I still bug them. I don’t care. Want to delete me, feel free). Make sure you link your FB/Twitter/Blog accounts, so that when you write a new blog, it is automatically pulled and posted onto your other accounts.

I will be writing more on obtaining reviews, endorsements, and speaking engagements. 

As always, take care and best wishes!

Phillip Tomasso

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Evelyn Cullet Interviews Phillip Tomasso

Hello Phillip. It was nice of you to grant me this interview for your novel’s upcoming August release date.

1. Pulse of Evil is an interesting title. How did you come up with it?

It’s a vampire novel. Unique—if I do say so myself. In the story, the Pope has a team of priests and nuns that sole responsibility is to hunt down and kill vampires. So it is important for the Vatican to keep a … pulse on evil.

2. Tell us about your novel.

I tried to play with the stereotypes of vampires some. And of course, keep a love-story at the center. In Pulse of Evil, the main character is involved with a woman. He does not realize she is a vampire. When they get into a car accident, he is mortally wounded. She saves his life by trying to turn him. However, the turn is not complete until a first kill is made—or until human blood is ingested. My main character fights this transition, despite growing weaker and weaker. Ultimately, he is on the run. The woman’s family has to either get him to change, exterminate him, since he knows too much. Taking some refuge in a church, the main character confesses all to a priest – who in turn, contacts the Vatican.

3. Where did you get the idea for this story?

Long before Twilight, >wink wink<, I have been fascinated by vampire stories. Have read most novels out there. And have written a few manuscripts in my time. None good enough to move forward with until, Pulse of Evil. The actual idea – I dreamt it. Of being in a psych-ward, hiding from vampires. Was quite the nightmare!

4. Is there any particular author or book that influenced you in any way either growing up or as an adult?

This list will not surprise many. However, I grew up with a reading disability. Did all I could to never read. Wasn’t until 7^th grade that I actually read my first novel. It was an assignment. It was S.E. Hinton’s The Outsiders. Read it cover to cover. Went on to read, Rumble Fish, That Was Then This Is Now and Tex. Once I finished with those, I was hooked. Never before realizing that books could actually be better than TV, I began to devour every novel by Stephen King, Dean Koontz, and John Saul. I still prefer to read horror, but my list of favorite reads expands regularly, if not daily.

5. Is anything in your book based on real life experiences or purely all imagination?

Oh, I think I put a lot of real life into every story I write. A lot of “me” can be found in a little of each character. My dry sense of humor, my outlooks, my fears … Yes. To call each novel a snap-shot of autobiographical-fiction would not be far from the truth.

6. What has been the toughest criticism given to you as an author?

While my first short story was published in 1984, and I have since sold more than 100 short stories, 9 novels and 2 middle grade books – the criticism has spanned the spectrum. However, some of the best things I’ve learned are, fiction still needs to be factual. Keep sentences short and simple. Dialogue needs to be crisp—so read your scenes out loud to test it for authenticity. There’s more. Always more. These three stand out most.

7.  How have your personal experiences affected your writing?

In 2007 my wife and I separated after 15 years of marriage. Worst thing to ever happen in my life. My work, since, has become more gritty. A bit darker. Unfortunately, I like it. The awfulness of divorce has improved my writing. Tough to admit. But true. Some silver lining, huh?

8. How did you choose the genre you write in?

I have tried reading literary works. Classics. I just don’t enjoy them. I need something that … happens. Page one. Intensity. Something that drives me to keep turning pages. Time is of the essence. That kind of thing. I remember reading Cannery Row. I thought, when I finished, am I missing chapters here? Nothing happened. I am not putting down Steinbeck. Just saying. So I prefer to write fiction that is similar to what I like to read. Suspense. Thrillers. Horror.

9. What project are you working on now?

I have two books previously released (Tenth House, Third Ring) that feature a private investigator who’s client’s and cases teeter on the edge of supernatural. I am working on the third in this series that I call, First Fragments. And I am also turning a recently published short story, “Vaccination,” into a novel – and deals with zombies. Love zombies nearly as much as vampires. And with The Walking Dead’s huge success, I have high hopes for this manuscript.

10.  Is there anything you’d like to say to your readers?

I love email from people who have read my work. As I’ve stated, I have 9 published novels out there. If you are in a hurry to see what I’ve written while waiting for Pulse of Evil to be released, please Google my work. I like to tell people, I am very Google-able! Thank you for taking the time to interview me. I’ve enjoyed the questions very much!

No Idea Why This Blog Looks So Funny. Best I Can Say Is...Sorry :)

Take care,

Phillip Tomasso

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Been There (Still Haven't) Done That

Back in 2001, an independent film company optioned the movie rights to my novel TENTH HOUSE. The back cover blurb reads:

"Private Investigator, Nicholas Tartaglia, is hired to stop a satanic cult before they sacrifice another victim. Amidst a mysterious web of deception and conspiracy, Tartaglia's investigations has him chasing a shadowy, elusive figure -- the cult's high priest. The search for answers turns into an urgent race against time when it becomes clear who the next victim to be sacrificed will be. Tartaglia must save the chosen one before the demented cult leader and his followers hold their next ceremony."

Lynda Carter was looking at the lead female role for the film. The scrtipt was started. And then, just when it looked like the ball was really, really going to get rolling, it died. The project stopped. The film company went under.

The cool thing was the fact that I'd made it that far. Not too many authors can say their novel was almost turned into a movie.

Here I am again. Same place. Hoping this time it will actually happen.

A film company is looking at the possibility of turning my novel JOHNNY BLADE into a movie!

It's a bit more gritty and hardcore of a story.

The back cover blurb reads:

"When a whoring, violent drunk loses everything--his job, his wife, his kids and his home--he quickly becomes enraged, and vengeful. He focuses his energy on killing prostitutes. When a college graduate winds up with a job on the city’s newspaper writing obituaries, it does not take much for him to spot opportunity. Taking a part-time job as a cook at a diner where the victimized hookers hung out, the journalist gets close to those closest to the murders. The journalist falls in love with one of the prostitutes, turning his world upside-down. When Johnny Blade takes this particular streetwalker for a ride, it is up to the journalist to save her life."

At this point, it's just talking.

The film company has the info on the book. A working script has already been written by my good, and talented friend Greg Palmer. They have that, too.

The company claims they want to make a go of this project. So while my fingers are crossed, I am apprehensive about holding my breath, just yet.

People never believe me when I say writing isn't about the money. Of course I'd love to do this full time. Love to leave my job and stay in a bathrobe all day writing. Who wouldn't? (Maybe someone who doesn't own a bathrobe?)

It isn't about the money.

I am a storyteller. A writer. Dare I say, an artist?

What matters most to me is creating, and then sharing that creation.

Regardless of a movie deal or not; of hitting the best seller list or not; of having to work a full time job or not ... I write because I love it. Getting published is icing on the cake.

Getting paid, or landing a movie deal ... well, my firends, that's getting to eat my cake, too!

Know what I say? Don't wait for the movie. If you haven't read JOHNNY BLADE (which, by the way, won a Bloody Daggar Award in 2002) -- read it now! Love to know who you "picture" as actors for parts in the film!

Take care,

Phillip Tomasso

Pulse of Evil Book Trailer

Pulse of Evil For Sale (Just click on the book cover)

Other titles for sale for Kindle

The Molech Prophecy for sale on Nook/Paperback -- writing as Thomas Phillips